Complete Care

Stand in the toothpaste aisle at any Shoppers Drug Mart for more than ninety seconds and you’ll start questioning your life choices. There’s a C$4 tube next to a C$22 tube, and they both promise you a healthier mouth. So is expensive toothpaste worth it, or are you just paying for prettier packaging and a … Read more

Stand in the toothpaste aisle for more than ninety seconds and you’ll start questioning your life choices. Whitening, sensitivity, “clinical,” charcoal, gum health, tartar control, kid-flavoured bubblegum things that taste like a birthday party gone wrong — it’s a wall of tubes screaming for your attention, and almost none of them explain why you’d pick … Read more

Stand in the toothpaste aisle of any Canadian pharmacy for more than ninety seconds and you’ll feel it — that particular flavour of decision paralysis where forty nearly identical tubes stare back at you, each one promising something slightly different. Colgate vs Crest vs Sensodyne is one of the most searched comparisons in oral care … Read more

Stand in the toothpaste aisle at your local Shoppers Drug Mart for more than thirty seconds and you’ll start to feel a low-grade panic. Whitening. Sensitivity. Gum health. Enamel repair. Charcoal. Every tube promises something different, and half of them promise everything at once. That’s the pitch behind total care toothpaste: a single formula engineered … Read more

Stand in the toothpaste aisle at your local Shoppers Drug Mart for more than thirty seconds and you’ll start to feel a little dizzy. Whitening. Sensitivity. Gum health. Cavity protection. Fresh breath. Every tube screams that it does everything, and somehow every tube is also “new and improved.” So what is all-in-one toothpaste, really? It’s … Read more